A preface to marketing management /
And now a few words from me : advertising leading critic lays down the law, once and for all /
Buying trances : a new psychology of sales and marketing /
Fundamentals of marketing for the real estate professional /
Pharmaceutical marketing in the 21st century /
Principles of marketing /
Basic marketing : a managerial approach /
Strategic marketing /
Marketing practices in developing economy: cases from south Asia /
Services Marketing : Integrating Customer Focus Across the Firm
Services marketing : integrating customer focus across the firm /
Marketing of agricultural products /
Marketing /
Chasing the monster idea : the marketer's almanac for predicting idea epicness /
All marketers are liars : the power of telling authentic stories in a low-trust world /
Case studies for marketing students /
Strategic marketing management in Asia : case studies and lessons across industries /
Killing marketing : how innovative businesses are turning marketing cost into profit /
The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer /